Instagram, a platform launched for a decade, and “likes” have been the primary currency of not only instagram marketing company but also for every social media post. Since the launch of Instagram, “Likes” have been a feature of irresistibility. As soon as one taps twice on the phone’s screen, one likes a post. It’s been a trend to scroll down the daily feed and keep taping, no matter one has gone through it correctly or not. Content matters to the audience one want to attract.
Valuation to Good and Bad Metric
• Popularity on larger accounts of an influencer and his content can be seen by the likes he has got on that post, which certainly attracts a viewer to purchase the product, follow, and share the user’s content.
• Likes prove one’s content to be of high quality and attributes.
• Work more like feedback.
• Platform to earn money.
• Likes can be manipulated, which ultimately will influence the public.
• Create more like a competitive platform than a connecting platform.
• A person starts self-doubting himself.
Influencers have ballooned in a year a little too much. It is easy to buy instant Instagram ad agency . There are people on Instagram who get a million rupees after a single sponsored post. To raise likes on their posts, influencers started to purchase followers and likes since this shows their popularity. Likes visible or hidden, both of the options have their wrong and useful metric. On this platform, people with real content will stand out and sustain for a longer run, and others will fade away.
Moreover, it will just be hidden for users, not for the influencer himself, so one can quickly evaluate the content’s feedback. Focus on content is necessary then on likes; take this as a challenge in this adventurous and thrilling life. If one’s content is original, users won’t stop showering love.